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Arriva Max
Arriva Max is a premium brand used by various Arriva bus subsidiaries in the United Kingdom.
==History==
In September 2014, Arriva launched the Max brand for interurban express services. The first services were launched by Arriva North East, which is cited as the creator and home of the brand (alongside jointly managed Arriva Yorkshire), with routes X10 and X11 from Newcastle upon Tyne to Blyth using refurbished double-deck vehicles.〔(Maximum Impact: Max comes to Northumberland ) Arriva 2 September 2014〕〔(Arriva North East launches first MAX route ) ''Bus & Coach Buyer'' 5 September 2014〕
The brand has since additionally been rolled out by Arriva Buses Wales and Arriva Shires & Essex, as well as Arriva Yorkshire, while Arriva North East has drastically increased the number of Max branded routes within the region. Each new route is launched with Titan the Robot, to celebrate and create interest in each upgrade.〔(Sapphire on Deeside ) ''Coach & Bus Buyer'' 20 March 2015〕〔(Max - new interurban express services from Arriva ) Arriva〕〔(Titan the robot entertains crowds at Arriva bus route event ) ''Yorkshire Evening Post'' 26 March 2015〕〔(Arriva Max brand launches in Leeds ) ''RouteOne'' 1 April 2015〕〔(More Arriva Max in Yorkshire ) ''Bus & Coach Buyer'' 1 April 2015〕〔(Titan takes bus travel to the Max ) ''The Northern Echo'' 29 April 2015〕
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